BUSINESS & LEADERSHIP

USA Today Bestselling author, Dr. Cynthia Bentzen-Mercer is a Human Capital Potentialist who helps organizations unlock workforce value and helps leaders step fully into their purpose, performance, and potential.”

COMING FEBRUARY 2026!

For decades, CEOs have treated financial capital with rigor, discipline, and strategic foresight. But when it comes to human capital—the engine of innovation, execution, and growth—most organizations still rely on legacy mindsets and guesswork.

Human Capital Investment Strategy changes the game.

Written by executive strategist and human capital potentialist Dr. Cynthia Bentzen-Mercer, this book reframes talent as an appreciating asset—one that can be analyzed, optimized, and strategically deployed for maximum return.

With six research-backed steps, the framework helps leaders build a high-performing human capital portfolio aligned to their company’s strategic vision.

This is not another HR how-to guide. It is a CEO’s prospectus for human capital investment.

PRE-ORDER YOUR ADVANCE COPY TODAY

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PRE-ORDER YOUR ADVANCE COPY TODAY *

Pre-order your copy from Bentzen Performance Partners and make a difference.

For every book sold, we’ll donate $2.00 to AbleLight—a nonprofit dedicated to empowering individuals with developmental disabilities through advocacy, support, and opportunities that promote dignity, security, and hope.